Google is always looking to improve user satisfaction and experience; which is why it’s ever-changing its algorithm to address specific issues or incorporate new features. If you didn’t walk with the Google algorithm, then it might be possible that your website will go down in terms of its rankings in Google’s search results. As a result, your competitors will jump ahead due to the simple fact that you weren’t paying attention and failed to optimize your website accordingly. So make sure you’re always aware of the latest trends that are going on in the SEO Adelaide space. At the same time, you should also be mindful of the most common SEO blunders that many marketers are committing. That way, you won’t do it in your own strategy. Here are three common SEO mistakes that you should avoid:
Not Implementing an SEO Audit
No matter what year it may be, there’s absolutely no reason for you not to run an SEO audit. This process involves assessing your website and pinpointing the errors and other issues that it has. Without an SEO audit, you won’t be able to know what’s creating challenges with you ranking well in the SERPs. Typically, an audit will look into the following factors:
- Search engine optimization
- Page loading speed
- Content quality
- Checkout process
There are different tools and applications that you can use to audit your website. These are Screamingfrog and Ubersuggest. Click here to learn more about them.
Not Paying Attention to Your Website Speed
Speaking of page loading speed, you should also pay attention to the overall loading speed of your website. The average internet user will only wait up to three seconds before thinking “Nah, this page is too slow,” and look for another website. Apart from it being a factor to your site’s overall profitability, loading speed is also a significant factor when it comes to your site’s SEO Adelaide rankings. So pay close attention to it.
Not Providing Quality Content
Content is a significant factor when it comes to Google and other search engines determining your rankings on the site. If people aren’t finding any real value from your content, they will bounce our right away. That’s why you also need to optimize your content and make sure it’s readable. People should be able to skim and know what your website is all about in matter seconds. That’s what powerful, compelling, and quality content is all about.
There are more mistakes that people are making about their SEO Adelaide than what meets the eye. You must be aware of all the errors that you can potentially make. Talk to one of our SEO experts today and be guided accordingly.